Once Upon A Child buys and sells gently used and new children's clothing, toys, furniture, equipment and more! With over 215 stores open in North America we are the nations largest chain of...
$ 25,000
$90,000
350
1991
$ 400,000
$276,200 - $417,400
Minneapolis,MN
Brett Heffes
Once Upon A Child is the largest and most successful children’s resale franchise in North America. We sell gently-used clothing, shoes, toys, books, equipment and more, and are a trusted resource to young parents with kids aged newborn to 12 years old in the communities we serve. With incredible brand awareness, driven by locally owned and operated stores, we are a high volume, high margin business opportunity for the entrepreneur that wants to do good for the community while also doing good for the planet. The stores range from 3,500 to 4,500 square feet and are in suburban centers and power strip malls. The franchise monitors recalls and safety standards to ensure the quality of its toys, equipment and other products. It also trains store owners on product safety. The point of sale system has a built in pricing matrix, allowing the franchisees and their team to simply enter the items on a touch screen monitor to get a price quote for the customer. The stores pay cash on the spot to people who bring in gently used items purchased within the past couple of years. These items are then resold for 70% to 90% less than what the item would be new. No appointments are necessary for customers who wish to sell items, and they can sell all year round, no matter the season.
Once Upon A Child outpaces its competitors in the kids’ resale industry by a margin of three to one. Our average store volume and gross margins exceed our competition by a wide margin, and our franchise continues to be the fastest growing in the industry. Store owners receive an exclusive territory, usually a radius of three to five miles around the store. The company uses mapping software to weigh factors such as average household income, population density and traffic patterns to establish the boundaries of exclusive territories. In addition: Despite the robust growth of Once Upon A Child, plenty of opportunities remain for new stores. The franchise website lists the cities/areas in each state that the company would like growth in. Winmark, the parent company for Once Upon A Child, offers extensive training and support to store owners in areas such as business planning, pricing, styles and trends, retail site selection, marketing and advertising, and field operations.
