Ace Handyman Services, owned by Ace Hardware, is a home services business that focuses on solving customer's small to large size handyman projects in the home and commercial space.
$ 55,000
$75,000
232
2000
$ 250,000
$94,000 - $138,000
Lakewood,CO
Andy Bell
The quick case for an opportunity in a segment that you probably have not considered – how business people, not traditional craftsmen, are winning big. When you are evaluating different franchise opportunities, the trendy, brick and mortar opportunities get a lot of attention. We get that. But many have high-risk profiles. Trends come in and trends go out. The consumer is fickle. We are offering a reasonable cost of entry in a segment that is booming, and is not just a fashionable trend, but a strong consumer need – as essential as utilities for a home. Oh, and it has a sexy side, too. But let’s talk business first. Here are the quick facts on a growing, enduring marketplace: Over the past 20 years, the basic consumer needs for home improvement have grown. The trends in home ownership and home improvement spending are compelling for our segment of the industry. The Do It Yourself (DIY) client is declining because the Baby Boomer generation who knows how to work on their homes is aging out of being able to actually get on a ladder and do the work. They are turning into Do It For Me (DIFM) clients out of basic need. On the other end of the homeowner generations, the Millennials have begun purchasing homes at a greater rate, and their basic value proposition of how to spend time does not include spending all weekend working on their homes.
Now that we are Ace Handyman Services, we are leveraging the brand power of Ace Hardware. With an annual domestic marketing budget of over $100 million, Ace Hardware is a brand that is recognized by 95% of the US population there is an Ace Hardware Store located within 15 minutes of 75% of American households. Ace has over 4,800 domestic hardware stores, with a long history of being a helpful neighborly brand – a stark contrast to the big box experience. Plus, our Ace Handyman Services franchisees purchase products from Ace’s nationwide network of participating stores at competitive prices that include a national rebate program. We have been tasked with bringing helpful handyman services to all of their customers’ homes.
