Overview

Our name stands for The Country’s Best Yogurt. That sentiment was true back when we started in 1981, and it’s still true nearly 40 years later. TCBY continues as the frozen yogurt category leader in the $8 billion "FroYo" industry, with an impressive brand awareness that’s over 90 percent. TCBY products are made with real dairy yogurt and provide the healthy benefit of live and active cultures, or "probiotics" as they are popularly known. Our broad assortment of creamy yogurt products includes soft-serve and hand-scooped frozen yogurt (so decadent, you’d think it was ice cream!), blended beverages as well as pies and cakes. The menu offers health-conscious choices such as nonfat, low fat, dairy-free, no sugar added, and gluten-free options, making TCBY a smart snack or treat that keeps our customers feeling great and coming in for more.

Why Choose Us

TCBY outpaces all frozen yogurt brands in consumer awareness and has the highest positive brand impression among its competition. It is also the most frequently visited frozen yogurt store with flavors and toppings being celebrated by customers as indulgent and healthy. TCBY is a versatile frozen yogurt concept with two service-model options: counter service or self-serve. Our stores perform well in many different types of locations—stand-alone locations with or without a drive-through, inline at a strip-center or neighborhood street setting, or integrated into another brand location such as an airport, convenience store, stadium, or other food service restaurant. We believe that frozen yogurt should be everywhere, so we have made it possible for TCBY to go anywhere.