Overview

The Central Bark Franchise Difference Multiple Revenue Streams Central Bark owners benefit from decade’s worth of extensive focus on individual and systemwide unit economics, which helps take guesswork out of managing costs and delivering a quality product. Our businesses are not limited to only day care and sleepovers. As a Central Bark franchisee, you benefit from multiple revenue streams that provide a time-tested way for you to reduce risk and allow a more predictable cash flow from a variety of sources: Enrichment Doggy Day Care Combines our industry-leading doggy day care expertise with the latest dog behavior science to personalize a dog’s day with a balanced blend of activities to stimulate mind and body. Salon & Spa From simple baths to elaborate grooming, we offer everything needed to keep a dog clean, healthy, comfortable, and beautiful. Sleepovers Designed to keep existing Central Bark day care dogs happy and comfortable in a familiar place while owners are away. A full day of Enrichment Day Care is included in any sleepover. Market Offers customers a convenient solution for food, treats, toys, training aids and dog lifestyle products specially selected to enhance a dog’s health, nutrition, and enrichment. Training & Enrichment Uses positive, reward-based techniques to help dogs of all ages develop important life skills and behaviors through both individual private sessions and group classes. Brand Differentiators At Central Bark, we reimagined doggy day care to focus on Whole Dog Care and Enrichment backed by the latest in canine behavioral science and technology. Our personalized Whole Dog Care approach relies on the latest science-based methods to meet a dog’s physical, mental and emotional well-being. This allows our franchisees to provide a higher level of care for our dogs while simultaneously creating better opportunities for growth and profitability. Backed by Science Central Bark relies on the latest in canine behavioral science to develop activities that enrich dog’s whole health while promoting comfort and relieving stress. We feature flexible play groups tailored to individual dogs so they can learn and play while evolving their socialization skills. One-Day-Per-Week Attendance Policy We require all dogs to attend day care at least once a week because we know that consistency and continuity promote safety. This regular weekly schedule helps dogs feel more comfortable, confident, and social, creating a safer day care environment for all. Furthermore, it allows franchisees to build out revenue predictability. Low Dog-to-Staff Ratio We keep our dog-to-staff ratios low to help ensure the safety of every dog in our care. It helps us give more individual attention to each dog because we have more time to get to know them. Plus, we always supervise play - whether it’s a group of two dogs or 12 dogs, we never leave them unattended during group play. Proprietary Training Central Bark trains all its staff through our exclusive Central Bark Training program, which incorporates the latest in behavioral science and dog training principles that only focus on positive reinforcement. Each team member is required to go through comprehensive training in canine first aid and CPR. Unmatched Marketing & Support Our marketing reflects our company-wide commitment not only to caring for amazing dogs, but also to the communities we serve. Carefully planned and created, our world-class in-house marketing, advertising, social media, SEO, and public relations is built around your local Central Bark and supported by our corporate marketing staff and agency partners. Our campaigns are reinforced by ongoing social media and rotating seasonal promotions. Additionally, you’ll benefit from one of the most robust marketing and creative libraries in our industry featuring imagery, video, logos, ads, flyers, brochures, coupons, social media, digital media, and much more.

Why Choose Us

Why Us At Central Bark, our business is built around the dogs we care for, but by utilizing the latest in canine behavioral science and technology, we’re helping our franchisees and their employees work smarter and more efficiently. BarkStart From area location to zoning approval, this one-of-a-kind pre-training coaching program holds your hand through every detail of your new business start-up. BarkSource Fast track opening and build-out is a one-stop-shop designed to take months off the opening process. Bark Your Territory A simple, fast, and convenient process that provides the full complement of interior and exterior signage. Doggy Socialization Management Matrix Fondly referred to as the “Matrix”, this human resource module supports you in training, managing, and retaining your hourly employees in a way that empowers them. The Tailend We have created this versatile and proprietary back-end communications tool for our franchisees as a vehicle for them to stay connected as a system. It allows franchisees to collaborate, share ideas, interact with corporate staff, complete ongoing training, and work together toward store profitability and growth. Central Bark University Through Central Bark University, we are constantly learning and developing training tools for our franchisees, our dogs, our customers, and the communities that support us. Central Bark Cares Our franchisees all work with local dog shelters, rescue groups and a wide-range of other dog-related organizations in order to continually give back to the dog communities in which we operate.